Image of Krystyna Coyle, Product Marketing Manager

Hello, I’m Krystyna.

London-based Product Marketer obsessed with unlocking business value from customer insights.

Things I’ve written

  • The Vendors Gaze

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  • An iceberg floating in the water symbolicaly depicting the visible and invisible parts of marketing.

    Marketing. What even is it?

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  • Quantity over quality.

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  • Don't get it right, Get it written.

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  • Illustration of a solar system

    Market Orientation

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  • Illustration of a traveller climbing stairs trying reach a desired outcome

    Without Jobs to be Done Personas Suck

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